There are a lot of talks these days about the change in the legal environment.

About how much we want to have a system in which we, as lawyers, can practice our profession without unrealistic pressures and expectations.

A system in which there are enough actions for society to perceive us as a helpful service and not a waste of time and money.

Therefore, many ideas and activities were born, coming from companies or associations trying to solve these inefficiencies for us.

But many times, at the end of the day, I end up wondering how much we, as individuals…


The way we interact with those around us tells a lot about the way we look at ourselves.

Usually, when we go through hardships, two things happen:

  • either we become stronger, more confident, more consistent in what we want from life
  • or … we don’t become stronger, more confident, more consistent in what we want from life

After a pandemic year, in which all the values ​​and habits we were attached to were turned upside down, today we are different.

For many of us, this was the moment when we realized how we want our lives to be:

  • closer to family or closer to work
  • closer to home or closer to the office
  • more fixed in a certain…

A complete guide for lawyers with suggested creative tools to start implementing your legal marketing plan and boost your online presence

Now that you have defined what it means to market yourself and have your branding plan in order, it is time to see how you can better implement all those ideas to make your legal business grow. Depending on your scheduled activities, some online applications can help you win time, allowing you to concentrate more on your legal activities, all while still creating a professional image of your legal business.

Here are some creative tools that will help you commence implementing your marketing plan with a big twist.

1. Organising all those content ideas that go around your head.

We all write down ideas on whatever we have at hand —…


Learn how to digitalise your law office to remain more focused on your cases at hand, actively engage with your clients, collaborate better with peers.

We’ve all heard a lot of talks around the digitalisation of lawyers and their professional practice recently. We’ve heard less about what this exactly means and how we can achieve it without many hustles. The lack of information is genuinely due to the complexity of the phenomenon.

Some argue that the legal profession’s digitalisation means just having a secure e-mail address and knowing how to use Google Drive components. Others believe that this is not enough to actively communicate with your clients and ease the collaboration with them. …


Six Characteristics a Lawyer Should Have When Starting a Long Term Collaboration for Your Business

Opening a business — be it an enterprise or just a freelancing entity — has its own advantages. However, to reach to enjoy its beautiful parts, in the beginning, it can feel more like a struggle. Notwithstanding the business plan and activity planning, the legal hurdles remain something that ‘needs to be done’ and that we never focus on them.

We prepared 6 tips for finding the lawyer fit to your needs, which can take this heaviness off your shoulders.

If you’re more of a DIY person, probably you’ll be thinking why I am here. We all reach a limit…


Legal entrepreneurship is a concept which started to appear frequently in the vocabulary of the legal startup ecosystem. And it is true that the first thing we think about when we hear it is How is it different from mainstream entrepreneurship? And is it really?.

There is no doubt anymore what entrepreneurship, per se, is, and what does it stand for. However, when talking about legal entrepreneurship, there are new things that we must consider.

We must take into account the fact that the industry is a very conservatory one, in which the concept of entrepreneurship hasn’t existed but recently…


30s birthday and first year in my own startup. Yup, that’s me in 2020. Big deal, right? And how did all start? No, I won’t go in the cliché of I’ve always wanted to be a lawyer. Neither was I thinking that I would have my own business. I was an ordinary kid, with a normal Balcanic life, with grades more than average, being around the top 10 in the class, but not really a genius. You know, that top ten in which there’s a massive difference between the first two and the rest of the world. …


I was talking the other day with some friends about the ways things evolve in Romania. Or at least, how things have been until now. It just so happened that, at the time of this discussion, I was reading the book “Why Nations Fail” by Daron Acemoglu and James A. Robinson. Surprising as it might seem (or not!), among other convergent factors of why populations disappeared over time, the lack of innovation stood as one of the main determinants.

Due to historical events, it has been shown by many historians that Romanian people, both individually, and as a nation, suffer…


Steakhouses in Lisbon are plenty, and this is where the complexity comes from when you need to choose. You might enjoy being surrounded by lots of people and a lively atmosphere. We all do from time to time!

But have you ever wondered where you could have an insanely delicious veal steak while sipping from a glass of wine in dim light, calmly listening to your partner and discussing the day?

FAST FACTS:

  • Address: Rua da Imprensa Nacional, 116b, Lisbon, Portugal
  • Neighbourhood: Principe Real — Rato
  • Opening hours: 19:00–02:00, except Tuesdays (closed)
  • Atmosphere: artsy, poetic, calm, private, familiar
  • Service: Amicable and accommodating

To awaken quite alone in a strange town is one of the pleasantest sensations in the world – Freya Stark

Conquering my fears, was not easy. Proving to myself that I can, was challenging. Stopping to listen to the people telling me that it is too dangerous for a woman, was more difficult than I thought. And not to mention the numbers of eyebrows raised and questions that were thrown related to religion and my ‘possible’ change at the hearing of the boogie-“meditation retreat”!

Maybe it is funny for you to read that. Maybe in your society, a woman traveling…

Ana Briard

Founder of @avoteca, writer, travel wonderer, freelance lawyer for freelancers

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